On the eve of the 90th anniversary of FC Ural, the bookmaker BetBoom became their official sponsor. It was decided to make a special project for the iconic match between the team and FC Zenit
On the eve of the 90th anniversary of FC Ural, the bookmaker BetBoom became their official sponsor. It was decided to make a special project for the iconic match between the team and FC Zenit
A website was developed where fans of the club and everyone who wanted to, could pass the test in the "Truth or Fiction" format.
By answering the questions correctly, users automatically participated in the prize draw,
and also received personal congratulations from the club's players, branded wallpapers and stickers for WA and Telegram.
810 leads in 2 days of the project
46% of users left their number
40% installed branded stickers