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Ferronordic SMM
Brief

Develop a support and promotion strategy for the official dealer center of construction equipment Volvo Construction Equipment, Dressta, Mecalac and Rottne in Russia, as well as a service center for Volvo and Renault Trucks.

Decision

We offered to make the basis of the content-filling of the dealership center on the news about the company's successful deals and contracts for the maintenance of construction equipment parks throughout the country.
In support of this direction, we have developed a program for generating user content from points of service and sales of equipment.
At the same time, the brand promotion strategy is aimed primarily at attracting owners of large businesses, construction and transport companies, for whom it is extremely important to work with a reliable contractor for servicing equipment.

As part of our work with a client, we carry out:

- content creation and support for social networks
- generating custom content
- support for seasonal promotions and special offers
- advertising campaigns to promote new technology

Results

+ 5 463 - absolute growth of subscribers for 2019

4.74 - Average ER post on Instagram
1.54 is the average ER post on Facebook