To reveal the advantages of the new Michelin X Multi Energy tires, it was necessary to make a project in which the principle of total cost of ownership was explained to the transport and logistics business in an accessible language

We chose the most popular ati.su portal in the cargo transportation segment, where we posted an interactive video quest about expenses in the logistics business.

By answering questions after the video situations, the participant could increase his starting capital of the virtual vehicle fleet by choosing the right option, or waste it by making a mistake.