All inclusive!

Development of an advertising campaign for the bookmaker BingoBoom within the communication platform "the most comfortable and customer-oriented bookmaker"


For Russian people, the words "All inclusive" have a sacred meaning. If during the vacation was all inclusive, then the vacation was a success.

When everything is included, you don't have to worry that there are 500 rubles in your pocket, you may not feel offended and deprived. When everything is included, the true Russian soul awakens in a person.

All offline bookmaker clubs are more like the computer clubs of the early 2000s: a table, a chair and a computer where you play.

But bookmakers are primarily a place for recreation and entertainment. And the most client-oriented and comfortable rest is all-inclusive rest!