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Bentley SMM
Brief

Develop a strategy to support and promote the British luxury car brand, adapt the global brand strategy, taking into account the specifics of social networks in Russia, develop a unified positioning for all dealerships of the brand.

Decision

We have developed a uniform visual style for the brand's news feed based on strict international guidelines, integrating local photos and videos into it.

 We put a special emphasis on working with celebrities, popular car bloggers and opinion leaders. Within the framework of the project, we carry out work in the following areas:

- content creation and support for social networks
- anti-crisis management
- work with bloggers and opinion leaders
- monitoring and support of dealerships of the brand
- development and implementation of seasonal advertising campaigns to promote key brand models

Results

+ 170-200 - Monthly average organic subscriber growth on social networks.

1.6 - average ER post