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Boomer
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Brief

Create an OLV project that will attract the attention of an adult audience

Insight

What is the word "Boomer" most associated with among the Russian audience? Of course, with the cult movie of the same name.

15 years ago, everyone only dreamed of becoming the owner of an excellent German car, in reality only a few could afford it.

And in 2019, remakes of films, clips, performances are very popular.

Taking into account these two facts, it was decided to play on the nostalgic feelings of the audience, tell everyone a familiar plot and recreate one of the most famous scenes of the second part of the film,
 show how the possibilities of those who were eager to own the cherished car changed. Lech "Killa" starring.

Decision

Quite recently, everyone only dreamed of becoming the owner of some great car, but in reality only a few could afford it. We decided to show that today everything has changed and to play on nostalgic feelings, recreating the legendary scene from the cult movie for Russia "Boomer". With Lehoy Killa in the title role, of course.