Born Racer

Annual autumn promotional campaign aimed at increasing engine oil sales


To boost sales of the Castrol EDGCE and Castrol Magnatec product lines, the Born Rider campaign was developed with the Fresh Auto Drift Team.


We created a promotion site where a person could upload their check and take part in a prize drawing - a limited collection of Castrol x Fresh Auto Drift Team sweatshirts.


The culmination of the campaign was an online show, during which drift races took place and the winners were determined for the main prizes - customized forged wheels for cars.