- To popularize the bank among small and medium-sized business owners as an expert in the field of public procurement

- Dispel all myths and stereotypes about public procurement

We have created a test game that shows the simplicity of interaction with public procurement, where everything was decided only by knowledge.

The participant could control one of 6 characters - real entrepreneurs with their own unique story.

As a result of the game, the participant received an answer in the form of a company with which he could cooperate, ranging from regional scale to Aeroflot.

More than 4000 unique visitors to the site.

Conversion to target action (passing the test) - 12.5%

Increased recognition of the bank among the business segment.