Mercedes-Benz SMM

Develop and implement a content strategy for the flagship Mercedes-Benz showroom in Moscow. Ensure a continuous stream of test drive applications via social media.


The new content strategy is based on the rule - 80% of the content must be unique and created on the territory of the dealership.
For a potential buyer, the page should become a full-fledged virtual tour, where you can see the cars and accessories presented in the showroom, as well as communicate with representatives of the center and quickly get answers to questions.

Our project tasks include:

- content creation and support for social networks
- photo / video shooting on the territory of the dealership
- work with incoming requests and customer support
- development and implementation of advertising campaigns to attract customers to the dealership and generate applications for a test drive


Monthly overfulfillment of the plan for lead generation from social networks by 10-30%

1.6 is the average ER post on Instagram