New Year cards

Creation of a project in honor of the New Year


Throughout December, the illustrator drew greeting cards live with iconic models and brand events.

  Subscribers, observing the work of the sketch artist, guessed events and answered questions. Upon completion of the drawing, the name of the winner was inscribed on the postcard itself and it was sent to the winner along with souvenirs.


- Project coverage: 570,000 users

- 240,000 video views
- 0.24 rubles. - cost per viewer