We wanted to draw user attention to responsible consumption. After all, responsible selection of raw materials, production, consumption and processing translates into awareness of nature, its resources and our future.
It's not a secret that Zewa products are very soft, but few consumers knows that at each stage of production the company adheres to various principles of sustainability to keep the environment safe. This is what the FSC* marking on all brand products tells us.
Besides, we needed to convey to consumers the essence of responsible consumption promoted by Pyaterochka in all its stores.
The FSC is an organisation aimed at promotion of responsible forest management worldwide.