- Provide a monthly increase of at least 10,000 subscribers and the cost of attracting a subscriber is not more than 15 rubles.

- Provide at least 1000 visits to the site from advertising daily and the cost of a click is up to 3.5 rubles.

- Promotion of priority publications to the target audience

- We have developed a strategy for the interaction of two large areas of the brand at once - the Kalashnikov Concern
 (a community dedicated to the topic of weapons, new technologies, the Liza Alert search and rescue squad) and Kalashnikov Media (a community dedicated to e-sports).

- Worked out all sorts of restrictions related to the publication of content about weapons
- We tested all possible options for promotion and creatives to form a pool of necessary tools

- Collected a full-fledged user base, loyal to the brand

- We have developed a strategy for the interaction of two large areas of the brand at once - the Kalashnikov Concern
 (a community dedicated to the topic of weapons, new technologies, the Liza Alert search and rescue squad) and Kalashnikov Media (a community dedicated to e-sports).

- Worked out all sorts of restrictions related to the publication of content about weapons
- We tested all possible options for promotion and creatives to form a pool of necessary tools

- Collected a full-fledged user base, loyal to the brand