Social media content strategy

- Refresh / transform Instagram brand

- Build feedback with the audience


The social networks of car dealerships are mostly monotonous. They use the same pictures that they take on the media portal. From there, journalists download them for their publications and press releases. As a result, the Internet is filled with identical pictures.

We carried out 2 shootings in the Mercedes-Benz showroom, after which we received unique content for the client's community on social networks.


- Instagram community has grown by 2,960 people

- For two months of publication received 22,112 likes and 237 comments

- The percentage of engagement in the first month was 2.45%, and in the second 1.93%

- 5 applications for the selection and purchase of a car