Stop NOT seeing the world

Creation of a creative advertising campaign in digital channels


"Stop NOT seeing the world!" - this is an appeal to all those who still suffer a little myopia or farsightedness, getting into different stories because of this, but still do not try to change it.


- We have created several stories showing life situations with those who "do not see" the world:
- On the basis of research, 4 target user groups were identified for the campaign: “Motorists”, “Parents”, “Students” and “Football fans”, which after the home Championship formed a separate consumer segment with their own behavioral patterns.

 Separate creatives and personalized landing pages were prepared for each group.

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