Development of a content strategy and promotion of Volvo's construction division.

The content strategy was based on the idea of ​​uniting the owners of large construction companies and construction equipment operators on one page.
The main topics for publications were success stories and video sketches of the use of Volvo equipment in Russia and the CIS countries.
Based on a detailed analysis of the activity and behavior patterns of the target audience of the brand - its segmentation by demography / age / interests - an effective campaign was developed aimed at creating a full-fledged community of professionals in the construction industry.

As part of the subscription service, we provide:

- content creation and support for social networks
- photo / video filming at the places of work of equipment
- conducting live broadcasts with the company's experts
- shooting a series of videos about large enterprises and projects of Volvo CE
- development of competitive mechanics to support the activity of construction equipment operators
- information support of Volvo CE and Construction Equipment Operators Club events

+ 8 216 - the absolute growth of subscribers in 2019

3.16 - average ER post